My role as the Lead Video Producer prioritized the shooting and editing of video segments that captured the tone, messaging, story, and brand elements of the organization.
I succeeded in capturing interviews, and additional video footage of the community and its’ elements. Following the production phase, I successfully edited the footage into several smaller video segments that are displayed within the website, YouTube channel, and social media channels.
The first of these segments was a mission statement video that featured the owner elaborating on the focus of the organization and the impact it aims to make within the community.
Collaborating with our Brand Strategist, I focused the rest of the interviews on capturing the testimonies of community members who could preach to the impact of the organization on the guise of a campaign we orchestrated called “Heart to HeART” conversations.